PERFORMANCE BETWEEN DIFFERENT ACQUISITION CHANNELS

This will allow you to know which keywords to focus your efforts on in order to increase your visibility on the Web . Google Search Console can also allow you to analyze your positioning more generally. In particular, it allows you to see the average position of the site , an essential SEO KPI to give an overview of the domain. And the advantage is that this tool is free and the information comes directly from Google's database. gsc-average-position Average position and number of impressions in Google Search Console 4. CONVERSIONS The simplest and most effective way to measure the success of your SEO strategy is to know how many conversions were generated thanks to your SEO actions. Quite simply, a conversion is a goal achieved on your website .

We say that a goal is achieved when an Internet user: Goes to a specific page on your website. For example, he went to your “contact” page. Is present on a page for a minimum duration. For example, he stayed on the page of an article on your blog for 10 seconds. Visits a specific number of pages. For example, he visited 3 different pages before visiting the “contact” page. Completed a specific action on Phone Number List your website. For example, he subscribed to your newsletter. Let's imagine that you are a lawyer and your goal is to obtain as many leads as possible, in this case, the conversion will be the call or the sending of a contact form. To analyze these conversions, you must have previously configured objectives on Google Analytics.



To do this, simply go to the “administration” section at the bottom left of the Google Analytics menu, then click on the “objectives” tab and create new ones. If necessary, we have written an article on setting up objectives on Google Analytics so do not hesitate to consult it. objectives-google-analytics Setting up goals in Google Analytics If you have already created these objectives, you can analyze this data and observe the behavior of Internet users on your website every month, or at least every quarter if you operate more seasonally using Google Analytics reports. google-analytics-goal-curve Overview of Google Analytics goals Implementing SEO actions on your site will allow you to see if the share of traffic coming from organic search is increasing or not. You can therefore compare it to other acquisition sources. This will help determine if your strategy is on the right track.